Cambodia is growing fast (at 7% annually), but in an environmentally unsustainable way. We perform poorly according to Yale’s environmental performance index: Cambodia scores only 35/100. Green economy is an ideal pathway to sustainable growth, but hard to make it happen in small developing country. From demand side, people are not well aware about the environmental challenges, nor convinced to switch to greener products/services because there’re still limited choices, relatively more expensive and very hard to find greener options. From supply side, environmentally conscious enterprises and social projects are growing very slowly: it’s hard for them to reach to mass population of consumers and to be competitive compared to normal non-eco-friendly products due to the lack of incentives from government and not enough demands from consumers. To make matter worse, Cambodia has lack of high quality human resources to help make the transition to the green economy. Survey with employers finds that 85% of Cambodia youths don’t have the right knowledge, transferable soft-skills, experiences, leadership and entrepreneurial mindset to be ready for the more innovative, collaborative, greener and more sustainable economy. To solve this complex challenge effectively, we need a more innovative, collaborative and holistic approach to the solution.
Green Hub Cambodia provides innovative, collaborative and holistic approach to promote and make green economy works by bringing together multiple stakeholders across large variety of sectors to collaborate better & more meaningfully. Our approach carefully considers both, the demand and supply side:
We build online community & directory website www.greenhubcambodia.com: The largest, most trusted and interactive online green directory and networking site. People can search for variety of sustainable products/services, environmentally conscious SMEs, social projects, environmental campaigns, eco-tourism sites, government agencies/officers, events, environmental data/reports, professional contacts, tips on how to live an eco-friendly lifestyle and more. It’s the one-stop site for everything sustainable.
We also organize bi-monthly gathering for all members who signed-up on the website to meet, share practices and advocate for better policies.
The apprenticeship challenge brings 30 youths (aged 18-25) on a 10-months leadership development training, coaching and project-based-learning journey, including 3-months intensive on-job-trainings and 2 stages of assignments/challenges to convince more SMEs to adapt sustainable practices, get more green products/services/social projects/institutions listed on the Green Hub directory website, run engaging campaigns to promote green economy and get consumers (especially youths) to switch to a greener lifestyle.